![]() ![]() ![]() Gift card sales help during those times! Focus on the sale of gift cards before the holidays and the redemption of gift cards after! I have heard two schools of thought on gift card sales over the years. The modest surge in momentum brought by Valentine’s Day sales cannot counter pre-holiday selling. The elation and highs brought on by higher-than-normal holiday spending evaporate with a seemingly instantaneous drop in revenues usually beginning right after New Year’s Day. Those months include the summer months in areas where summers are extremely hot, the month after students return to school, usually August and September, and January, when most people are recovering from holiday spending. Traditionally for most salons, spas and retailers, certain times of the year are slower than other times. This article will help you run a highly effective gift card or gift certificate program in your salon or spa. This article is short and only touches on each topic. This takes pre-planning, marketing, strategic marketing, dedicated space within your facility and a sales goal by day. Over the next week, make the sale of gift cards or gift certificates a top priority. ![]() Why? The answer is simple: because they are potentially taking your gift card and gift certificate businesses away when you do not make your statement as pervasive as theirs. Yes, spas and salons need to class those retailers as competition. If you have not already, start today to prepare for this upcoming surge. They have become a staple in most retailers and many dedicate high traffic end caps to them. Those cards are convenient for shoppers, an easy gift for hard-to-buy-for individuals and normally usually appreciated by the recipient. Why? There are substantial profits made by both the retailer offering the cards for sale and the retailer issuing the card. You will find their store brand gift cards along with a plethora of cards from fast food establishments to Nordstrom and Bass Pro to Toys R Us. Why should your salon or spa not be a beneficiary of this massive business opportunity? No matter where you go, whether your local grocer, pharmacy or even office supply store, gift cards are front and center, available for purchase at any time, from a number of retailers. Schools receive a 15% discount on gift cards, with no minimum order amount required.In 2014, the gift card business in the United States surpassed $124 billion dollars! What is even more astonishing is the fact that ten to fifteen percent of that total will go unredeemed. If you are looking to make a bulk gift card purchase in different increments than what is offered online, please call us at (503) 492-5499 to purchase.Gift Card Discounts Available in our online shop, hotel gift shops, hotel front desks, 23rd Ave Bottle Shop During checkout, please let us know in the Order Comments section how you would like your purchase divided (amount per card).Based on your selection, your total amount will be adjusted for the appropriate discount (see discounts below).Bulk gift card purchases can be made in our online shop, at any hotel front desk or gift shop, or by calling McMenamins headquarters at (503) 223-0109.There is no maximum pay for any amount with gift cards.Use of a gift card for deposit and/or final payment requires an accompanying valid Credit Card Authorization Form to be kept on file.Any refunds or credits are issued on a new gift card.Gift cards cannot be returned or exchanged.McMenamins gift cards can be used to pay for any private event.Receive a discount of 5%-10% on gift cards totaling $501 and up *Please note that $500 is the maximum amount we can put on any single gift card. Simply let us know in the order comments field how you would like your purchase divided (amount per card). Bulk gift card purchases get great discounts, starting with purchases of $501! We can break up your gift card total amount into any variation of smaller amounts for easy gift giving.
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